Sans Normal Utrik 3 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Joanna Sans Nova' by Monotype (names referenced only for comparison).
Keywords: ui labels, branding, headlines, posters, signage, clean, modern, brisk, technical, editorial, modernize, emphasize, simplify, clarify, energize, oblique, geometric, taut, crisp, streamlined.
This typeface is an oblique sans with rounded, geometric construction and a consistent, even stroke. Curves are smooth and circular, terminals are clean and largely unadorned, and corners are gently softened rather than sharply squared. Capitals are compact and upright in structure but slanted overall, while lowercase forms show single-storey shapes (notably the a and g) with simple, open counters. The rhythm is slightly forward-leaning and energetic, with straightforward punctuation and numerals that share the same rounded, uniform drawing.
It suits short to medium-length text where a clean, forward-leaning emphasis is desirable, such as interface labels, navigation, product branding, and contemporary headlines. The steady geometry and uncluttered forms also make it a solid choice for signage and poster work that needs clarity with a bit of motion.
The overall tone is contemporary and efficient, with a subtle sporty or technical feel created by the steady slant and tidy geometry. It reads as confident and matter-of-fact rather than expressive, lending a clear, modern voice that still feels dynamic.
The design appears intended to deliver a modern sans voice with built-in emphasis via an oblique stance, balancing neutrality with momentum. Its simplified, geometric letterforms suggest a focus on clarity and consistency across capitals, lowercase, and numerals for versatile display and interface use.
Round letters (like C, O, Q) appear close to true circular forms, while diagonals (V, W, X, Y) are crisp and prominent, reinforcing a precise, engineered personality. The numeral set follows the same smooth, oblique logic, staying visually consistent with the letters in weight and curvature.