Cursive Apkum 7 is a regular weight, very narrow, high contrast, italic, short x-height font.
Keywords: branding, packaging, social posts, invitations, headlines, friendly, playful, casual, personal, lively, handwritten warmth, expressive display, modern craft, brushy, looping, bouncy, rounded, calligraphic.
A lively handwritten script with a brush-pen feel, showing tapered entries, swelling downstrokes, and clean, rounded terminals. The letterforms lean forward and maintain an energetic rhythm, with frequent loops in ascenders/descenders and occasional open joins that keep the texture airy rather than fully connected. Capitals are tall and expressive with simplified, single-stroke construction, while lowercase stays compact with a modest x-height and long, swinging extenders. Numerals follow the same informal, drawn rhythm, with soft curves and slightly varying widths that reinforce the hand-made character.
Works well for short to medium-length display settings such as logos, product labels, social media graphics, greeting cards, invitations, and headline overlays. The expressive capitals and rhythmic lowercase make it especially suited to lifestyle branding and casual editorial accents rather than dense body copy.
The font conveys an upbeat, approachable tone—like quick, confident hand lettering on a note, menu board, or packaging. Its bouncy stroke movement and generous curves read as warm and informal, with a touch of modern craft rather than formal penmanship.
Likely designed to capture the spontaneity of brush handwriting while keeping letterforms consistent enough for repeated use in branding and display typography. The balance of looping gestures and open connections suggests an aim for friendly personality with readable word shapes at typical headline sizes.
Stroke contrast appears driven by pressure changes typical of brush writing, with thicker verticals and lighter turns. Spacing looks intentionally loose for a script, helping maintain legibility in mixed-case text; some letter connections are implied by entry/exit strokes instead of continuous joining throughout.