Sans Superellipse Sogos 3 is a very bold, narrow, high contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, sports branding, signage, poster, retro, industrial, assertive, sporty, space saving, high impact, branding, headline focus, condensed, blocky, rounded corners, compact, sturdy.
A compact, heavy display sans with strongly condensed proportions and a tall, uniform rhythm. Strokes are thick and clean with pronounced contrast created by tight counters, tapered joins, and selectively narrowed internal spaces. Curves are built from rounded-rectangle geometry, giving bowls and terminals a squarish, superelliptical feel rather than pure circles. Overall spacing is tight and the silhouette reads as solid, blocklike, and highly economical in width.
Best suited to large-scale use where density and impact are desired: posters, headlines, apparel and sports branding, packaging fronts, and attention-grabbing signage. It can also work for short subheads and labels, but the tight counters and compressed build favor larger sizes over extended reading.
The tone is bold and utilitarian, with a slightly retro, billboard-era confidence. Its compressed shapes and squared rounds feel sporty and industrial, projecting urgency and impact more than softness or refinement.
This design appears intended to deliver maximum visual punch in minimal horizontal space, combining a condensed skeleton with rounded-rectangle forms for a distinctive, modernized retro look. The emphasis is on bold presence, fast recognition, and a consistent blocky texture across lines of display type.
Round letters retain a vertical, compressed stance with counters that stay relatively small at text sizes, emphasizing mass and texture. The design keeps edges crisp while using rounded corners to avoid harshness, creating a distinctive “softened block” personality in headlines.