Sans Normal Bumay 2 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Aspira' by Durotype and 'Averta PE' and 'Averta Standard PE' by Intelligent Design (names referenced only for comparison).
Keywords: ui text, branding, signage, presentations, editorial, clean, neutral, modern, friendly, straightforward, clarity, versatility, legibility, modern utility, neutrality, geometric, rounded, open apertures, even rhythm, crisp.
This typeface presents a clean sans construction with smooth, rounded curves and largely geometric proportions. Strokes are consistent and sturdy, with minimal modulation and crisp terminals that read as straight cut rather than flared. Counters are generous and open, with circular forms in C, O, and Q and a balanced, symmetrical feel in many capitals. The lowercase is simple and workmanlike, with a two-storey “a,” a single-storey “g,” and compact joins that keep texture even in paragraph settings. Numerals are clear and proportionally aligned with the letterforms, maintaining the same straightforward, low-fuss geometry.
It suits interface typography, product and corporate communications, and general-purpose editorial layouts where steady rhythm and quick legibility are priorities. The clean outlines also make it a good candidate for signage, slide decks, and straightforward brand systems that need a modern sans without overt stylistic quirks.
The overall tone is neutral and contemporary, aiming for clarity over personality. Its round forms and even color give it a friendly, approachable voice while still feeling professional and restrained.
The design intent appears to be a dependable, general-purpose sans with geometric roundness and high everyday readability. It prioritizes consistent texture, clear letter differentiation, and a contemporary, no-nonsense appearance that adapts well across many contexts.
Spacing appears comfortable, producing an even typographic gray in running text. Several glyphs favor familiar, widely recognized shapes, supporting quick character recognition at both display and text sizes.