Sans Normal Ebkir 12 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'PTL Attention' by Primetype (names referenced only for comparison).
Keywords: ui text, editorial, branding, packaging, signage, modern, dynamic, clean, friendly, casual, emphasis, readability, modernity, approachability, oblique, humanist, open apertures, rounded terminals, soft curves.
A slanted sans with smooth, rounded curves and largely uniform stroke thickness. Letterforms favor open apertures and generous interior counters, with softly finished terminals and a gentle, humanist construction rather than rigid geometry. The rhythm is lively due to the consistent forward lean and slightly varied character widths, while proportions stay balanced and readable across caps, lowercase, and figures.
Works well for UI copy and product surfaces where an italic voice is needed without sacrificing clarity, and it scales comfortably into headlines thanks to its smooth curves and open counters. It also suits contemporary branding, packaging, and signage that benefit from a clean sans with a bit of motion and warmth.
The overall tone feels modern and approachable, with an energetic forward motion that reads as active and conversational rather than formal. Its smooth curves and open shapes add a friendly, easygoing character suitable for contemporary interfaces and branding.
Designed to provide a practical italic companion with a friendly, contemporary feel—maintaining clarity and consistency while adding forward-leaning emphasis and a more expressive reading rhythm.
Uppercase forms are clean and restrained, while the lowercase introduces more personality through curved shoulders and subtly calligraphic joins. Numerals appear clear and straightforward, matching the same rounded, low-friction detailing as the letters.