Sans Normal Ugraf 7 is a regular weight, normal width, high contrast, italic, normal x-height font.
Keywords: editorial, magazines, branding, headlines, posters, elegant, sleek, dynamic, refined, premium tone, italic emphasis, modern elegance, display impact, calligraphic, crisp, tapered, smooth, airy.
An italic, high-contrast design with smooth, rounded bowls and distinctly tapered stroke endings. The letterforms lean consistently with a rhythmic forward motion, showing sharp joins and clean, knife-like terminals rather than blunt cuts. Curves are drawn with an oval logic and generous counters, while stems and diagonals stay relatively narrow, giving the overall texture an open, airy color on the page. Numerals follow the same contrast and slant, with sculpted curves and compact, carefully balanced proportions.
It suits editorial typography where a refined italic voice is needed, such as magazine headlines, pull quotes, and cultural or lifestyle layouts. The high contrast and streamlined shapes also make it a strong choice for branding, packaging, and poster work where a sleek, upscale impression is desired.
The overall tone reads polished and contemporary, with a fashion-leaning elegance. Its brisk slant and crisp tapers add energy and sophistication, making it feel purposeful and premium rather than casual.
The design appears intended to provide an elegant italic with strong contrast and a modern, rounded skeleton—optimized for expressive, attention-getting text while still maintaining clarity in short passages. It prioritizes fluid motion, crisp terminals, and a clean, contemporary finish.
Across caps and lowercase, the style maintains a consistent contrast model and terminal treatment, helping it hold together in both single-letter display and longer text lines. The italic construction feels integral to the design (not merely slanted), with shapes and joins that reinforce flow and continuity.