Cursive Apgus 7 is a regular weight, very narrow, high contrast, italic, short x-height font.
Keywords: greeting cards, invitations, social media, packaging, quotes, friendly, playful, casual, approachable, handmade, human touch, casual script, cheerful display, personal notes, brushy, looping, bouncy, rounded, swashy.
A lively cursive handwriting style with a rightward slant and brush-like stroke modulation. Letterforms show rounded terminals, occasional entry/exit flicks, and looped constructions in characters like g, j, y, and z. Uppercase forms are tall and narrow with simplified, marker-script shapes, while the lowercase maintains a compact x-height and long ascenders/descenders that create an airy vertical rhythm. Spacing is generally open for a script, with partial joining and smooth transitions that keep words flowing without becoming overly dense.
Well-suited for short to medium text where a friendly handwritten voice is desired—greeting cards, invitations, casual branding, lifestyle packaging, and social graphics. It also works nicely for pull quotes, headlines, and name-style wordmarks where its loops and slant can be featured at larger sizes.
The overall tone feels warm and informal, like quick, confident handwriting done with a felt-tip pen. Its bouncy rhythm and soft curves give it a cheerful, personable character that reads as conversational rather than formal or calligraphic.
The design appears intended to capture an upbeat everyday script with a brush-pen feel—legible and consistent enough for setting sentences, while preserving the spontaneity and personality of real handwriting.
Distinctive looped descenders and occasional swash-like strokes add charm and motion, especially in letters such as j and z. Numerals follow the same handwritten logic, staying simple and slightly irregular in width to match the natural, human cadence.