Sans Normal Okmas 17 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Helvetica', 'Helvetica Hebrew', 'Helvetica Thai', and 'Helvetica World' by Linotype; 'H Central' by MacCampus; and 'Ggx88' and 'Ggx89' by Typodermic (names referenced only for comparison).
Keywords: branding, headlines, posters, ui labels, packaging, modern, confident, clean, friendly, utilitarian, clarity, modernity, impact, legibility, versatility, rounded, geometric, monoline, open counters, crisp terminals.
A heavy, monoline sans with largely geometric construction and smooth, rounded curves. Letterforms show wide, open apertures and generous counters, with clean, unbracketed joins and straightforward terminals. The uppercase is broad and stable, while the lowercase maintains an even rhythm with clear differentiation between similar shapes and a tidy, uncluttered texture in paragraphs. Numerals are sturdy and highly legible, matching the overall round/rectilinear balance of the alphabet.
It is well-suited to branding systems and headline typography where a strong, clean sans is needed. The even, open forms also make it a good fit for UI labels, signage-style messaging, and packaging where legibility and a contemporary tone are priorities.
The tone is modern and matter-of-fact, projecting confidence and clarity without feeling cold. Its rounded geometry adds a mild friendliness, making it feel approachable while still reading as professional and contemporary.
The font appears designed to provide a dependable, modern sans with geometric roundness and high legibility for prominent, everyday communication. It prioritizes consistent structure and clear counters to remain readable and impactful across display and short-text applications.
The design favors clarity over personality: simple shapes, consistent stroke behavior, and robust interior space help it hold up well at large sizes and in dense settings. Curved letters (C, O, S) feel smoothly drawn, and straight-sided forms (E, F, H, N) keep a crisp, architectural presence.