Sans Normal Udbur 11 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Cosan' by Adtypo, 'La Bisane' by Differentialtype, 'Margita' by Din Studio, 'Bilton' by Fettle Foundry, '19-PRA' by ILOTT-TYPE, 'Plymouth Serial' by SoftMaker, 'Dilemma' by Sudtipos, and 'TS Franklin Gothic' and 'TS Plymouth' by TypeShop Collection (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, straightforward, friendly, impact, clarity, modernity, versatility, geometric, clean, compact, sturdy, crisp.
A heavy, clean sans with compact proportions and clear, geometric construction. Curves are smooth and fairly round, while joins and terminals stay crisp, giving the letters a sturdy, print-ready feel. Counters are moderately open for the weight, and the overall texture forms a solid, even typographic color. Numerals match the letterforms with simplified shapes and strong verticals for consistent rhythm across mixed content.
Well-suited to headlines, posters, and branding where a dense, authoritative sans is needed. It should also perform nicely in packaging and signage at medium to large sizes, and in UI or editorial callouts where emphasis and clarity are priorities.
The font reads as modern and direct, with a confident, no-nonsense tone. Its rounded geometry keeps it approachable rather than industrial, making it feel practical and contemporary.
Likely designed to deliver high-impact, contemporary typography with a neutral geometric voice and strong legibility at display sizes. The emphasis appears to be on consistent shapes, solid presence, and versatile use across marketing and informational applications.
Uppercase forms present strong, stable silhouettes with minimal stylistic quirks, while lowercase maintains clear differentiation (notably in the bowls and apertures) to support quick scanning. The overall spacing and massing favor impactful setting, especially in short lines and tight layouts.