Sans Normal Kylah 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Benton Sans' and 'Benton Sans Std' by Font Bureau, 'Alergia Grotesk' by Machalski, 'NeoGram' by The Northern Block, and 'LFT Etica' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, friendly, retro, bold, lively, impact, motion, approachability, headline strength, rounded, soft corners, oblique, compact, chunky.
A heavy, oblique sans with rounded terminals and soft, slightly squarish curves that keep the letterforms feeling solid and compact. Strokes are broadly even with minimal contrast, and the counters are open enough to hold up at display sizes despite the dense color. The shapes lean on sturdy geometry—ovals and straight-ish sides—while subtle notches and angled joins add a bit of snap to the rhythm. Numerals and capitals read as blocky and confident, while the lowercase maintains a simple, single-storey construction and a clean, utilitarian cadence.
Best suited for attention-grabbing applications such as headlines, posters, promotions, logos, and packaging where a strong, punchy silhouette is an advantage. It also fits sporty or casual branding systems and short UI labels when set large, where the rounded, compact forms stay clear and distinctive.
The overall tone is energetic and approachable, combining a sporty forward-lean with a friendly, rounded finish. It suggests motion and impact without feeling aggressive, giving it a slightly retro, headline-ready character.
The design appears intended to deliver maximum impact with a forward-leaning, motion-oriented stance while keeping the tone warm and accessible through rounded terminals and simplified structures. It prioritizes bold presence and quick recognition over delicate detailing.
The oblique slant is consistent across cases and numerals, and the letterforms favor stout proportions that create strong word shapes. Tight internal spaces in a few glyphs mean it performs best when given a bit of breathing room in size or tracking, especially in dense lines of text.