Sans Normal Gorib 9 is a regular weight, narrow, low contrast, italic, short x-height font visually similar to 'Apres' by Font Bureau and 'Brandon Grotesque Condensed' and 'Brandon Text Condensed' by HVD Fonts (names referenced only for comparison).
Keywords: subheads, posters, packaging, magazine, branding, casual, lively, friendly, editorial, retro, warmth, motion, clarity, compactness, oblique, rounded, soft terminals, humanist, compact.
A compact oblique sans with rounded forms and gently tapered strokes. Curves are smooth and continuous, with soft terminals and minimal modulation, giving letters a clean, low-friction silhouette. Proportions feel condensed and upright shapes are slightly tightened, while the italic slant adds forward motion and a handwritten-like rhythm without becoming script. Counters are fairly small and the x-height reads on the shorter side, with ascenders providing much of the vertical emphasis.
Best suited to short-to-medium text where personality matters: subheads, pull quotes, magazine layouts, posters, and packaging. The condensed, oblique rhythm can also work well in branding and social graphics where a friendly, animated voice is desired.
The overall tone is approachable and energetic, balancing a modern sans structure with a casual, conversational feel. Its slanted stance and softened geometry evoke a subtle retro/editorial flavor while staying clear and straightforward.
The design appears intended to deliver an italic sans that feels warm and informal while remaining legible and controlled. It prioritizes compact set width, smooth rounded construction, and a consistent oblique rhythm to create a distinctive but versatile text-and-display companion.
Round letters like O and Q appear oval and compact, and diagonals in A, V, W, and X read crisp and sturdy despite the slant. The numerals follow the same rounded, slightly condensed logic, keeping a consistent texture across mixed text and figures.