Slab Bracketed Pumo 7 is a very bold, wide, high contrast, italic, normal x-height font visually similar to 'DT Augustina Slab' by Deveze Type (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, editorial display, retro, assertive, sporty, playful, headline, impact, nostalgia, energy, display clarity, brand character, bracketed serifs, slab serifs, ink traps, ball terminals, teardrop terminals.
A heavy, right-leaning slab serif with pronounced bracketed serifs and compact internal counters. Strokes show clear contrast, with thick verticals and sharper, tapered joins that create crisp notches and ink-trap-like apertures in places (notably in joins and corners). The letterforms are broad and confident, with rounded shoulders on several lowercase characters and a mix of wedge and ball/teardrop terminals that adds bounce to the rhythm. Numerals and capitals maintain the same sturdy footprint, producing a dense, poster-ready color on the page.
Best suited to display settings where weight and slanted momentum can do the work: big headlines, posters, and punchy editorial openers. It can also support branding that wants a vintage-meets-athletic feel—such as sports identity, product packaging, or event graphics—where the dense color and bracketed slabs read clearly at larger sizes.
The overall tone feels bold and extroverted, pairing a classic, old-style slab presence with a lively, energetic slant. It reads as retro and slightly theatrical—friendly enough for fun messaging, but forceful enough to signal impact and urgency.
The design appears intended to deliver maximum impact with a vintage slab-serif flavor, using strong bracketing, contrast, and a consistent slant to create speed and emphasis. Details like notched joins and rounded terminals suggest an aim for character and texture rather than neutrality.
The sample text shows strong word-shape continuity at large sizes, with distinctive, chunky serifs and tight counters that emphasize contrast and texture. Curved forms (like S, a, e) lean into rounded, slightly calligraphic modulation, while straighter letters retain a squared, blocky backbone.