Serif Flared Upgav 7 is a regular weight, normal width, medium contrast, upright, normal x-height font visually similar to 'FS Benjamin' by Fontsmith, 'Accia Flare' and 'Accia Piano' by Mint Type, and 'Beaufort' by Shinntype (names referenced only for comparison).
Keywords: editorial, book text, headlines, branding, packaging, classic, literary, formal, warm, readability, classic tone, warmth, refinement, editorial voice, flared serifs, bracketed serifs, calligraphic, sculpted, crisp.
This typeface presents a traditional serif structure with subtly flared, bracketed terminals that widen as strokes meet their endings, giving the letterforms a gently sculpted profile. Strokes show a clear but not extreme modulation, with smooth transitions into serifs and tapered diagonals that keep counters open and shapes readable. Uppercase forms are steady and dignified, while the lowercase shows a slightly calligraphic rhythm—noticeable in the curved shoulders and the lively, angled joins in letters like n and m. Numerals are sturdy and text-friendly, matching the serifed construction and maintaining consistent weight and spacing in running settings.
It performs well for editorial layouts, long-form reading, and book typography where a classic serif voice and steady texture are desired. The distinctive flared terminals also make it a strong choice for headlines, branding, and packaging that needs a traditional, trustworthy tone with subtle personality. It can bridge display and text use, especially where a cohesive hierarchy is needed across sizes.
The overall tone is classic and bookish, with a measured formality suited to refined communication. The flared terminals add warmth and an understated decorative touch, suggesting heritage and craft without feeling ornate or antiquarian. In paragraphs it reads as confident and composed, with enough character to feel curated rather than generic.
The design appears intended to modernize a classical serif foundation by using flared, smoothly bracketed endings to add warmth and individuality while preserving clarity in continuous text. Its balanced contrast and restrained detailing suggest a focus on readability first, with just enough stylistic signature to elevate editorial and identity work.
Round letters like C, G, and O appear generously proportioned with smooth curvature, while diagonals (V, W, X, Y) feel sharp and well-tensioned. The serif treatment stays consistent across cases, helping headlines and body copy feel cohesive when mixed. The sample text indicates a comfortable reading color with clear word shapes and stable alignment.