Sans Normal Linay 20 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'AC Texto' and 'AC Texto Pro' by Antoine Crama, 'FF Kievit' by FontFont, 'Latina' and 'Sana Sans' by Latinotype, 'Agilita' by Linotype, 'Acorde' by Willerstorfer, and 'Calluna Sans' by exljbris (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social graphics, sporty, energetic, confident, friendly, modern, impact, motion, modernity, approachability, legibility, oblique, rounded, compact, punchy, smooth.
A heavy, right-leaning sans with rounded, swollen curves and clean terminals. The letterforms show compact counters and sturdy stems, with a consistent oblique slant and smooth, low-detail construction. Round characters (O, C, G, Q, 0) are broad and even, while diagonals (A, V, W, X, Y) feel stable and simplified. Overall spacing reads solid and tight, producing a dense, impactful texture in text.
Best suited to short, bold communication where impact matters: headlines, posters, promotional graphics, and brand marks that want a fast, athletic slant. It can also work for packaging and social media layouts where dense, dark text needs to hold attention.
The tone is assertive and sporty, with a forward-leaning momentum that suggests motion and urgency. Its soft rounding keeps it approachable rather than aggressive, giving it a contemporary, team-identity feel suited to high-impact messaging.
The design appears intended to deliver a modern, energetic sans voice with a built-in sense of motion. By combining heavy weight, rounded construction, and an oblique stance, it prioritizes strong silhouettes and quick recognition for display-forward typography.
Uppercase forms are sturdy and graphic with minimal modulation, while lowercase maintains the same muscular rhythm and rounded joins. Numerals are bold and highly legible at display sizes, with simple shapes and strong silhouettes.