Sans Normal Viray 10 is a very bold, narrow, low contrast, italic, normal x-height font visually similar to 'Futura EF' by Elsner+Flake; 'Brandon Grotesque Condensed' and 'Brandon Text Condensed' by HVD Fonts; and 'Futura ND', 'Futura ND Alternate', and 'Futura Next' by Neufville Digital (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, sporty, energetic, confident, retro, friendly, impact, motion, space-saving, display clarity, headline emphasis, slanted, compressed, rounded, chunky, soft corners.
A heavy, slanted sans with compact proportions and rounded, smoothly modeled shapes. Strokes are thick and even, with subtly softened corners and gently elliptical bowls that keep counters open despite the weight. The italic angle is consistent across caps, lowercase, and figures, creating a forward-leaning rhythm; terminals are mostly blunt with occasional slight shearing that reinforces the oblique construction. Overall spacing reads tight but controlled, giving lines a dense, punchy texture in text.
Best suited to large-scale settings where impact and momentum matter—headlines, posters, branding marks, packaging callouts, and short signage copy. It can work for brief emphasis in editorial layouts, but its density and strong slant make it most effective in display roles rather than extended reading.
The tone is bold and upbeat, with a forward motion that feels sporty and assertive. Its rounded geometry keeps the voice approachable rather than aggressive, lending a casual, retro-leaning confidence suited to attention-grabbing messaging.
The design appears intended to deliver maximum punch in minimal horizontal space, pairing a strong weight with a consistent oblique stance for speed and emphasis. Rounded construction and open counters aim to preserve legibility while projecting a bold, contemporary display personality.
Cap forms appear sturdy and simplified, while the lowercase maintains clear silhouettes with single-story shapes where expected and a generally utilitarian, signage-like clarity. Numerals match the same compressed, slanted stance, helping mixed text and pricing feel cohesive.