Sans Rounded Tufa 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Mohr Rounded' by Latinotype and 'Boulder' by Umka Type (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids, branding, playful, friendly, bubbly, retro, cartoonish, attention, approachability, fun, impact, warmth, soft, chunky, rounded, blobby, dense.
A heavy, rounded sans with inflated, pillow-like strokes and fully softened terminals. Letterforms are built from broad, uniform shapes with minimal contrast, producing a dense silhouette and strong color on the page. Counters are small and often rounded-rectangular, and the overall construction favors simple, bulbous geometry over sharp joins. Spacing reads compact in text, with wide bodies and sturdy proportions that keep forms stable at display sizes.
Best suited for display applications such as headlines, posters, and short callouts where its rounded mass can read clearly and add character. It works well for playful branding, packaging, stickers, and kid-oriented or casual food-and-beverage graphics. For longer text, larger sizes and increased leading or tracking help maintain clarity.
The tone is warm and humorous, leaning toward a toy-like, confectionary feel. Its chunky curves and soft corners suggest approachability and lightheartedness, with a distinct retro-pop personality suited to energetic, informal communication.
The design appears intended to deliver maximum friendliness and impact through soft, chunky forms that stay legible while feeling fun and approachable. It prioritizes a bold visual signature over typographic neutrality, aiming to inject a bubbly, upbeat voice into titles and branding.
The bold weight and compact internal spaces make it most effective when given generous size and breathing room; small settings may feel dark or closed in. Numerals match the same rounded, heavyweight vocabulary and maintain a consistent, friendly rhythm alongside the letters.