Print Afdaf 7 is a bold, very narrow, low contrast, italic, short x-height font.
Keywords: posters, packaging, social media, headlines, branding, friendly, casual, energetic, playful, approachable, handwritten feel, casual branding, display impact, informal warmth, brushy, rounded, compact, upright-leaning, bouncy.
This font shows an informal, marker/brush-like construction with rounded stroke endings and a compact, tightly set rhythm. Letters lean forward and vary subtly in width, with lively curves and occasional tapering that suggest quick, confident hand movement. The overall texture is dense and dark, with simplified forms and minimal interior detailing; counters are small and joins are smooth rather than calligraphically sharp. Capitals are tall and slightly condensed, while lowercase keeps a modest x-height with prominent ascenders and descenders for a handwritten, animated silhouette.
Well-suited for casual headlines, posters, and short promotional copy where an energetic handwritten voice is desired. It can work effectively on packaging, café/food branding, and social media graphics, especially at display sizes where the compact forms remain clear and expressive.
The tone is relaxed and personable, with a breezy, spontaneous feel that reads as friendly rather than formal. Its forward slant and buoyant shapes add momentum and warmth, making text feel conversational and upbeat.
The design appears intended to mimic quick, informal handwriting with a bold, brush-pen presence—prioritizing personality, speed, and approachability over strict geometric consistency. Its compact, forward-leaning rhythm is geared toward attention-grabbing display use while retaining an easygoing, personal tone.
The numerals follow the same hand-drawn logic, with rounded terminals and compact proportions that keep the set visually cohesive. In longer lines, the tight spacing and dark stroke color create strong presence, best suited to short-to-medium phrases where its lively texture can shine.