Sans Normal Hurov 5 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: children’s media, packaging, posters, headlines, social graphics, friendly, casual, playful, hand-drawn, approachable, approachability, warmth, informality, playfulness, simplicity, rounded, monoline, soft terminals, open counters, quirky.
A rounded, monoline sans with softly curved strokes and gently irregular geometry that suggests a hand-drawn construction while remaining consistent across the set. Curves are prominent and corners are eased, with terminals that often finish bluntly or with slight rounding rather than sharp cuts. Counters are generally open and generous, and letterforms lean toward simple, single-storey shapes in the lowercase, producing an easy, informal rhythm. Numerals follow the same smooth, simplified logic, keeping forms legible while retaining the font’s casual, sketch-like character.
Well suited to friendly headlines, short paragraphs, and supporting copy in contexts that benefit from a human touch—such as children’s content, casual branding, packaging, event posters, and social or lifestyle graphics. It can also work for UI labels or onboarding moments where an approachable tone is desired, especially at medium sizes and above.
The overall tone is warm and personable, with a lightly whimsical feel that reads as informal and human rather than technical. Its rounded forms and slight unevenness give it a relaxed, conversational voice suited to playful or everyday messaging.
The design appears intended to blend the clarity of a simple sans with the warmth of hand-drawn lettering. It prioritizes approachability and character through rounded construction, simplified forms, and subtle irregularities that keep the texture lively in running text.
In text, the font maintains steady spacing and a coherent line color, while the hand-drawn nuances add texture without becoming messy. Round letters like o/e/c read especially soft, and diagonals (v/w/x) keep a lively, slightly bouncy cadence that reinforces the informal style.