Sans Superellipse Keru 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Bold Pen Lettering JNL', 'British Vehicle JNL', 'Lobby Card JNL', and 'School Activities JNL' by Jeff Levine; 'Gemsbuck Pro' by Studio Fat Cat; and 'Beachwood' by Swell Type (names referenced only for comparison).
Keywords: sports branding, esports, headlines, posters, packaging, sporty, aggressive, techy, dynamic, industrial, impact, speed, modernity, durability, branding, oblique, squared, rounded, compact, high-impact.
A heavy oblique sans with rounded-rectangle (superellipse) construction and tightly controlled curves. Forms are compact and forward-leaning, with squared counters softened by generous corner radii and mostly uniform stroke weight. Terminals are blunt and slightly angled, producing a snappy, aerodynamic rhythm. Capitals feel wide-shouldered and solid, while the lowercase keeps a practical, single-storey simplicity with sturdy bowls and short, efficient joins; figures are blocky and legible with squared apertures.
Best suited to bold display applications such as sports and esports identities, team merchandise, product branding, and punchy marketing headlines. It can also work for UI or signage accents where a compact, high-energy oblique label style is needed, but it will be most effective when used at larger sizes where the sculpted corners and squared counters can be appreciated.
The overall tone is fast, forceful, and contemporary—suggesting motion, performance, and engineered reliability. Its slanted stance and chunky silhouettes give it a competitive, action-oriented voice that reads as sporty and tech-forward rather than formal or literary.
The design appears intended to deliver maximum impact with a sense of speed: a dense, forward-leaning sans built from rounded-square primitives to feel modern, durable, and performance-driven.
Spacing appears designed for impact at display sizes, with dense shapes and strong internal geometry that hold up well in all-caps lines. The rounded-square DNA is consistent across letters and numerals, creating a cohesive, modular feel that can look especially strong in short phrases and logotype-like settings.