Serif Flared Ogla 7 is a very bold, very wide, very high contrast, italic, normal x-height font.
Keywords: headlines, posters, logos, sports branding, packaging, dramatic, assertive, retro, sporty, cinematic, impact, motion, branding, emphasis, display, forward-leaning, wedge-serifed, flared, swashy, compact counters.
A heavy, forward-leaning serif with pronounced high-contrast strokes and wedge-like, flared terminals that read as sharp, carved accents rather than flat slabs. The letterforms are broad and athletic, with tight internal counters and energetic curves that emphasize speed and slant. Serifs and terminals often taper to points, giving the outlines a crisp, sculpted feel, while bowls and diagonals show clear contrast between thick stems and hairline connections. Numerals follow the same bold, italicized rhythm, with compact apertures and strong baseline presence.
Best suited for display settings where bold, slanted forms can carry personality—such as poster titles, sports or motorsport-style branding, product packaging, and punchy editorial headers. It can also work for short callouts or pull quotes where a dramatic italic voice is desired.
The overall tone is forceful and theatrical, combining classic italic swagger with a modern, high-impact bite. It conveys motion and confidence, leaning into a vintage display sensibility that feels suited to headlines and branding with attitude.
The font appears designed to maximize impact through speed-oriented italic posture, high-contrast structure, and flared, wedge serif detailing that adds a sharp, emblematic finish. Its wide stance and dense color suggest a focus on attention-grabbing display typography rather than extended reading.
The design’s sharp terminals and tight counters create a strong silhouette at larger sizes, while the high contrast and spiky wedges can become visually dense in long text. The italic slant is integral to the construction, so the texture stays lively and directional across both uppercase and lowercase.