Sans Normal Tomud 3 is a very bold, normal width, very high contrast, upright, normal x-height font visually similar to 'Bologna' by David Turner (names referenced only for comparison).
Keywords: headlines, editorial, branding, posters, packaging, luxury, dramatic, modern, assertive, display impact, headline clarity, brand presence, contrast drama, graphic elegance, crisp, sculpted, engraved, compressed feel, hairline details.
The design is built around dense, weighty verticals paired with extremely thin hairlines, creating a striking high-contrast rhythm. Forms are largely geometric and compact, with smooth bowls and pointed joins that produce a sculpted, cut-out look in letters like O, B, and S. Spacing and counters appear intentionally tight in the heavier strokes, while the hairlines add a delicate, precise finish that reads like engraved or razor-sliced details.
Best suited for headlines, magazine mastheads, posters, and brand wordmarks where strong contrast can be appreciated. It can also work for short pull quotes, packaging, and event titling, especially in high-resolution print or large on-screen settings where the thin hairlines remain crisp. For longer passages, it will be most effective when used sparingly as a typographic accent rather than as continuous text.
This typeface conveys a confident, editorial tone with a dramatic, fashion-forward edge. The sharp contrast and crisp terminals give it a refined, slightly theatrical presence that feels premium and attention-seeking without becoming playful.
The font appears designed to maximize impact at display sizes by pushing contrast and weight into a bold, graphic silhouette while retaining refinement through hairline strokes. Its geometry and sharp internal cuts suggest an intention to look contemporary and designed, emphasizing style and presence over neutrality.
Several glyphs show distinctive razor-thin diagonals and hairline cross-strokes (notably in K, M, N, V/W/X and the 4), creating a signature “knife-edge” motif. The numerals are similarly stylized with alternating heavy and hairline elements, reinforcing the engraved, high-fashion character in mixed alphanumeric settings.