Sans Normal Omdiv 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Innova' by Durotype, 'Conamore' by Grida, 'Epoca Pro' by Hoftype, 'Malino' by Lafontype, 'Accia Sans' by Mint Type, and 'Schnebel Sans ME' and 'Schnebel Sans Pro' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, confident, friendly, clean, utilitarian, clarity, impact, modernity, system type, geometric, rounded, compact, sturdy, high impact.
A sturdy, geometric sans with broad, even strokes and generously rounded curves. Letterforms show compact apertures and a somewhat squared-off rhythm in counters, producing a dense, poster-ready color on the page. Terminals are clean and largely straight, with circular dots on i/j and simplified, contemporary figures; diagonals (V/W/X/Y) are crisp and strongly weighted, while rounds (O/Q/0) stay smooth and well balanced.
Best suited to headlines, poster typography, and brand marks where strong presence and quick recognition matter. It also works well for signage and packaging systems that benefit from simple, geometric forms and a solid, uniform typographic color.
The overall tone is modern and assertive, with a friendly approachability that comes from the rounded geometry and straightforward construction. It reads as practical and no-nonsense, projecting clarity and confidence without feeling sharp or delicate.
The design appears intended as a contemporary, geometric workhorse: a clear sans that prioritizes impact, consistency, and straightforward readability in display and interface-like contexts.
At text sizes the heavy texture and relatively tight internal spacing in letters like a/e/s can make blocks of copy feel dense, while at larger sizes the consistent geometry and smooth curves become a defining graphic feature.