Sans Superellipse Ikrub 3 is a very bold, normal width, medium contrast, upright, tall x-height font visually similar to 'Fixture' by Sudtipos (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, punchy, playful, retro, bold, friendly, impact, approachability, display, brand voice, legibility, rounded, blocky, compact, soft-cornered, sturdy.
A dense, heavy sans with soft-cornered, superelliptical construction and large internal counters. Curves are built from rounded-rectangle geometry, giving O/C/e-like forms a squarish roundness, while straight stems stay broad and steady. Terminals are blunt with generous corner radii, and joins feel slightly compressed, creating a compact, poster-ready silhouette. The lowercase shows single-storey a and g, a short-armed t, and simplified forms that maintain strong ink traps/counters at small openings; numerals are similarly chunky and highly legible.
Best suited for headlines, branding, packaging, and signage where maximum impact and quick readability are needed. It can also work for short UI labels or badges when set large, but its density makes it less ideal for long-form body text.
The overall tone is loud, upbeat, and approachable—more sporty and pop than corporate. Its soft corners keep the weight from feeling aggressive, while the tightly packed shapes and emphatic presence suggest a retro display sensibility suited to attention-grabbing headlines.
The design appears intended to deliver a high-impact, contemporary take on rounded-rectilinear letterforms—combining strong presence with friendly, softened geometry for display typography and bold brand statements.
Round letters skew toward squircle-like shapes rather than true circles, and the rhythm of verticals is very even, producing a strong texture in lines of text. The heaviest areas are consistent across curves and straights, and apertures (like in S, e, and a) are kept open enough to avoid clogging in display sizes.