Script Hoku 11 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, greeting cards, social media, friendly, playful, retro, whimsical, casual, handmade feel, approachability, nostalgic flair, display impact, rounded, looping, bouncy, brushy, monoline-ish.
A lively, connected script with rounded, brush-like strokes and smooth, continuous joins. Letterforms lean on soft curves and generous loops, with bulbous terminals and occasional teardrop-like counters that add character. Proportions feel bouncy and slightly irregular in a controlled way, giving the line a hand-drawn rhythm while keeping forms readable. Capitals are prominent and decorative, featuring swooping entry strokes and curled details that stand out in word-initial positions.
Best suited for short to medium display text where its loops and connected rhythm can be appreciated—logos, product packaging, headlines, invitations, greeting cards, and social graphics. It can work for brief subheads or pull quotes, but its decorative joins and flourishes are more effective when not set in dense paragraphs or very small sizes.
The overall tone is upbeat and personable, evoking mid-century sign lettering and casual handwritten notes. Its looping forms and soft terminals give it a warm, approachable feel that reads as cheerful rather than formal. The font projects a nostalgic, handcrafted charm suited to lighthearted messaging.
Designed to capture a handcrafted script look with smooth connectivity and decorative, friendly capitals, balancing charm with everyday legibility. The consistent rounded construction and lively terminals suggest an aim toward approachable branding and upbeat editorial display rather than formal calligraphy.
The stroke endings and internal droplets/knots create a distinctive texture at display sizes, especially in capitals and in letters with bowls and descenders. Numerals match the rounded, handwritten construction and maintain the same playful movement, supporting cohesive mixed-type settings.