Sans Normal Yobi 7 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'Allrounder Grotesk Compressed' by Identity Letters, 'Applied Sans' and 'Helvetica Now' by Monotype, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: posters, headlines, packaging, stickers, apparel, bold, playful, handmade, rugged, friendly, display impact, handmade feel, print texture, friendly boldness, rounded, blunt, textured, chunky, informal.
A heavy, rounded sans with blunt terminals and subtly irregular outlines that suggest a stamped or brushy texture. Curves are full and soft, while straight strokes remain thick and blocky, creating a compact, high-impact silhouette. The counters are generous enough to keep letters open at display sizes, and the overall rhythm is lively due to small variations in edge smoothness and stroke boundaries. Numerals and capitals share the same robust massing, with slightly bouncy proportions that keep the texture consistent across the set.
Best suited to posters, short headlines, and logo-style wordmarks where its rugged texture can read clearly and contribute character. It also fits packaging, labels, stickers, and apparel graphics that benefit from a bold, screen-printed or handcrafted vibe. For extended reading, it works more comfortably in short bursts or larger sizes where the counters stay crisp.
The font conveys an energetic, handmade confidence—warm and approachable rather than clinical. Its roughened edges add a casual, crafty feel that reads as playful and slightly rebellious, like a DIY poster or screen-printed tee. The bold color and soft shapes keep it friendly even when set large and loud.
The design appears intended to deliver maximum impact with a handmade, printed texture—combining rounded, approachable shapes with intentionally imperfect edges. Its goal is expressive display typography that feels tactile and human, while remaining legible through simple, sturdy letterforms.
The texture is most noticeable along verticals and curves, where edges appear intentionally uneven, producing a printed, worn-in look. Spacing appears designed for headline impact; in longer lines the dense stroke weight and roughness become a strong stylistic voice rather than a neutral text texture.