Print Umrum 2 is a regular weight, narrow, low contrast, italic, short x-height font.
Keywords: greeting cards, packaging, quotes, social posts, invitations, friendly, playful, casual, retro, personal, handwritten warmth, informal branding, decorative initials, casual readability, rounded, looping, smooth, calligraphic, bouncy.
A flowing, cursive-influenced print with a consistent rightward slant and smooth, rounded strokes. Forms are narrow and compact, with modest stroke modulation and softened terminals that often finish in small hooks or curls. Uppercase letters show generous swashes and looped construction, while lowercase keeps a simpler handwritten rhythm with occasional entry/exit flicks; counters are open and bowls are rounded. Numerals are similarly curvy and slightly whimsical, echoing the script-like movement rather than rigid, geometric shapes.
Well suited to short, friendly messaging such as greeting cards, invitations, quotes, and social media graphics where a handwritten tone is desired. It can also work for packaging accents, craft branding, and informal signage, especially when the decorative capitals are used for emphasis.
The overall tone is warm and personable, like neat handwriting used for a note or label. Its looping capitals and buoyant curves add a light, slightly nostalgic charm without feeling overly formal. The slanted posture and steady rhythm give it an energetic, conversational feel.
The design appears intended to capture a clean, legible handwritten look with just enough flourish to feel special. By pairing swashy capitals with simpler lowercase shapes, it aims to deliver personality for display settings while maintaining an easy, note-like readability in short passages.
The contrast between more decorative uppercase and more restrained lowercase creates a natural hierarchy for initials and short headlines. Descenders (notably in g, j, y) are expressive and can add visual texture in lines of text, while the compact width keeps words feeling tidy and brisk.