Serif Normal Fama 5 is a regular weight, normal width, very high contrast, italic, normal x-height font.
Keywords: editorial, magazines, headlines, pull quotes, branding, elegant, dramatic, refined, classic, display elegance, editorial voice, italic emphasis, dramatic contrast, calligraphic, sharp serifs, bracketed, tapered strokes, dynamic rhythm.
A high-contrast italic serif with strongly tapered strokes and crisp, pointed terminals. Serifs are sharp and lightly bracketed, with a pronounced diagonal stress that gives counters a lively, calligraphic pull. Curves transition quickly from hairline to heavy stems, and many joins end in thin, blade-like flicks, creating a sleek, carved-in feel. Overall proportions are fairly classical with a moderate x-height, while letter widths vary noticeably across the alphabet, reinforcing a dynamic, text-forward rhythm.
Well suited to editorial typography such as magazine headlines, subheads, and pull quotes where its contrast and italic energy can be appreciated. It can also support refined branding, packaging, and event materials that call for a classic yet expressive serif voice, particularly at display sizes.
The tone is poised and upscale, balancing classic bookish familiarity with a dramatic, fashion-leaning flair. Its steep italic stance and razor-thin hairlines add a sense of speed and sophistication, making it feel polished, expressive, and slightly theatrical.
The design appears intended to deliver a traditional italic serif with heightened contrast and a distinctly calligraphic edge—aiming for elegance and drama while staying within a conventional text-serif structure. The variable letter widths and sharp terminals emphasize motion and refinement, suggesting a focus on expressive reading texture in prominent settings.
In the sample text, the dense contrast and fine hairlines create a shimmering texture at larger sizes, while the slanted forms and tight internal details suggest it’s best when given adequate size and breathing room. Numerals follow the same italic, high-contrast logic, helping the set read consistently in mixed editorial copy.