Cursive Vuru 7 is a regular weight, narrow, medium contrast, italic, very short x-height font.
Keywords: invitations, greeting cards, branding, packaging, quotes, elegant, vintage, romantic, personal, refined, handwritten elegance, personal tone, classic script, looping, slanted, calligraphic, airy, fluid.
A flowing cursive script with a pronounced rightward slant and an ink-like, pen-drawn texture. Strokes show smooth, calligraphic modulation with tapered entries and exits, and occasional heavier downstrokes that give letters a lively rhythm. Forms are compact and slightly condensed, with long ascenders/descenders and open, rounded counters that keep the texture light despite the energetic movement. Connections are frequent in lowercase, while capitals are more individualized with sweeping lead-ins and occasional flourished terminals.
Well suited to short-to-medium display text where personality is desired: invitations, announcements, greeting cards, boutique branding, product packaging, and pull quotes. It performs best when given enough size and breathing room to let the loops and long extenders remain legible and elegant.
The overall tone feels intimate and classic, like careful handwriting on stationery. Its looping forms and gentle stroke modulation read as graceful and expressive rather than casual or rough, lending a nostalgic, romantic character with a touch of formality.
The design appears intended to emulate refined, continuous handwriting with a calligraphic pen feel—balancing expressive swashes and loops with consistent rhythm so it can be used both for decorative initials and readable script lines.
Spacing appears naturally uneven in a handwritten way, contributing to authenticity and motion in text lines. The numeral set follows the same slanted, handwritten construction and integrates stylistically with the letters, making mixed-content lines feel cohesive.