Sans Normal Apnov 17 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Ricardo' by Bureau Roffa, 'Sans Atwic Modern' by Caron twice, 'Seitu' by FSD, 'Neptune' by Indian Type Foundry, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, 'Madera' by Monotype, and 'Almarose' by S&C Type (names referenced only for comparison).
Keywords: ui text, web copy, corporate branding, signage, presentations, neutral, modern, friendly, practical, clear, clarity, versatility, modernization, efficiency, neutrality, clean, crisp, open counters, geometric, even texture.
A clean sans with predominantly circular and elliptical construction, producing smooth bowls and open counters. Strokes are even and consistent, with crisp terminals and minimal modulation, giving the design a stable, modern rhythm. The lowercase shows simple, unpretentious forms with a single-storey “g” and a compact, efficient silhouette; the overall texture reads clear and even in paragraphs.
Well-suited to interface text, product UI, dashboards, and documentation where a steady, readable texture is important. It also works for corporate branding systems, presentations, and signage that benefit from simple geometry and clean forms, and it holds up well in editorial subheads and short blocks of copy.
This font feels straightforward and contemporary, with a calm, neutral tone that stays out of the way of the message. Its roundness adds a mild friendliness, but the overall impression remains practical and businesslike rather than playful.
The design appears intended as a dependable, general-purpose sans for clear communication across a wide range of contexts. Its rounded geometry and consistent stroke behavior suggest a focus on legibility and an even typographic color, while keeping personality subtle enough for broad branding and UI use.
The uppercase shows balanced, simple proportions with round letters (C, O, Q) that feel strongly circular, and a straightforward, unornamented “G”. Numerals are similarly plain and readable, matching the font’s overall utilitarian character.