Serif Normal Vemav 2 is a very light, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, luxury branding, posters, invitations, elegant, refined, poised, classic, luxury tone, editorial clarity, display elegance, modern classic, hairline serifs, didone-like, vertical stress, delicate, crisp.
This serif typeface is built around razor-thin hairlines paired with dominant vertical stems, producing a crisp, high-fashion rhythm. Serifs are fine and sharp, with tapered terminals and minimal bracketing, and curves transition quickly from thick to thin for a polished, engraved feel. Proportions read as balanced and bookish rather than condensed, with moderate x-height and clear differentiation between rounds, straights, and diagonals. Numerals and capitals carry the same refined contrast, with slender joins and neatly controlled curves that stay clean at display sizes.
It performs best in headlines, deck text, pull quotes, and other display contexts where the hairlines can remain intact and the contrast can shine. It also suits luxury branding, packaging, and formal stationery where a polished, high-end voice is needed. For long passages at small sizes, it will generally benefit from generous spacing and careful reproduction to preserve the fine details.
The overall tone is luxurious and formal, evoking magazine mastheads, cultural institutions, and premium packaging. Its delicate detailing and disciplined structure feel sophisticated and calm, with a slightly dramatic, couture edge coming from the strong contrast and hairline finishing.
The design appears intended to deliver a contemporary, high-end serif voice built on dramatic stroke contrast and precise, hairline finishing. Its consistent rhythm and clean construction suggest a focus on elegant editorial typography and brand applications where refinement and visual authority are priorities.
The forms lean toward a modern, fashion-oriented serif sensibility: strong vertical emphasis, thin cross-strokes, and crisp terminals that look best when given room and high-quality output. The lowercase shows a distinctly refined texture in running lines, while capitals present an airy, stately presence suited to headlines and titling.