Sans Normal Momiy 10 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Futura BT' by Bitstream, 'Graphicus DT' by DTP Types, 'Futura EF' by Elsner+Flake, 'Futura' and 'Futura Paneuropean' by Linotype, 'Futura Now' by Monotype, 'Futura ND Alternate' and 'Futura Next' by Neufville Digital, and 'Futura TS' by TypeShop Collection (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, playful, punchy, friendly, retro, cheerful, impact, approachability, display clarity, retro charm, rounded, soft corners, chunky, bubble-like, compact spacing.
A heavy, rounded sans with broad proportions and a compact, solid feel. Strokes are thick and uniform, with rounded outer curves contrasted by occasional flat or slightly chamfered terminals that give some letters a subtly “cut” silhouette. Counters are relatively small and often circular, producing a strong ink-trap-free, poster-ready darkness; the dot on i/j is a clean round ball. The overall rhythm is sturdy and even, with simple geometry, smooth bowls, and minimal detailing.
Best suited to display typography where impact and warmth matter: headlines, posters, branding marks, packaging, and short callouts. The dense color and small counters favor larger sizes and shorter text runs, where the rounded forms and strong silhouettes can carry personality without sacrificing clarity.
The font conveys a bold, upbeat tone that feels friendly and approachable rather than severe. Its rounded geometry and chunky massing read as fun and attention-grabbing, with a slight retro, sign-like character suited to expressive display settings.
The design appears intended as a confident, friendly display sans that maximizes visual weight while keeping forms simple and geometric. It aims to deliver high-impact legibility with a playful, rounded voice for contemporary branding and bold editorial use.
Several glyphs show a characteristic mix of circular construction with straight-sided joins, creating a stylized, slightly carved look in places (notably in curves and diagonals). Numerals match the heavy, rounded language and maintain strong presence at large sizes, with clear, simplified forms.