Sans Normal Berud 1 is a regular weight, very narrow, monoline, upright, normal x-height font.
Keywords: headlines, posters, packaging, branding, labels, condensed, retro, quirky, friendly, editorial, space-saving, display impact, modern clarity, retro flavor, tall, rounded, clean, airy, compact.
A tall, tightly set sans with an even stroke and rounded terminals throughout. Counters are small and vertically oriented, giving letters a compact, columnar feel while still reading cleanly. Curves are smooth and slightly soft (not geometric-sharp), and joins stay simple and open, with a consistent rhythm across capitals and lowercase. Numerals follow the same narrow, upright construction with clear, minimal detail.
Works best for headlines, subheads, posters, and short display copy where a condensed voice is useful and horizontal space is limited. It also suits packaging, labels, and branding systems that want a clean but distinctive condensed wordmark style.
The overall tone feels retro-modern and lightly playful: condensed proportions add urgency and punch, while the rounded finishing keeps it approachable rather than severe. It suggests mid‑century or poster-like sensibilities without becoming decorative.
Likely designed to provide a space-saving, high-impact sans with a softened, friendly finish. The consistent stroke and tall proportions aim for a straightforward, modern read while retaining a hint of vintage character for display settings.
Because of the narrow build and compact internal spaces, the face becomes more impactful than spacious at larger sizes; at smaller sizes, generous tracking and leading help preserve clarity. The narrow punctuation and tight word shapes reinforce a brisk, headline-forward texture.