Sans Normal Sumid 2 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Barmeno' by Berthold, 'Calcis' by Eurotypo, 'FF Dax' by FontFont, 'ITC Stone Sans II' by ITC, 'Clearface Gothic' by Linotype, 'Monotype Clearface Gothic' and 'Ocean Sans' by Monotype, 'Nat Grotesk' by ParaType, and 'LP Cervo' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, sturdy, playful, contemporary, approachable, high impact, approachability, display clarity, modern branding, rounded, soft corners, compact, blunt terminals, geometric.
A heavy, rounded sans with broadly geometric construction and softened corners throughout. Strokes are uniform and weighty, with blunt terminals and generous curves that keep counters open despite the density. Proportions skew compact, with sturdy verticals, rounded bowls, and a slightly bouncy rhythm created by subtly varied widths across letters. Numerals are similarly full and rounded, matching the strong, high-impact texture of the alphabet.
Best suited to headlines and short blocks of text where a strong, friendly presence is desired—such as posters, packaging, signage, and brand wordmarks. It can also work for UI labels or callouts when you want a soft, high-contrast-to-background silhouette and clear letterforms at larger sizes.
The overall tone is friendly and confident, balancing a solid, dependable presence with a warm, slightly playful softness. Its rounded geometry reads modern and approachable rather than formal, giving text a bold, upbeat voice.
The font appears designed to deliver maximum visual impact with a welcoming, rounded voice—prioritizing bold clarity, simple geometry, and a contemporary, consumer-friendly feel for display-oriented typography.
The design emphasizes clarity at display sizes: large apertures and simple joins help maintain legibility, while the condensed feel and heavy mass create a strong, poster-like color on the page. Round letters (like O/C/G) appear smoothly circular, and diagonals (like V/W/X) remain thick and stable rather than sharp.