Serif Other Butu 2 is a very bold, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, logos, book covers, playful, retro, whimsical, theatrical, friendly, display impact, retro charm, distinctive branding, playful voice, soft terminals, ball terminals, flared serifs, bulbous, curvy.
A decorative serif with heavy, sculpted letterforms and pronounced contrast created by pinched joins and swollen bowls. Strokes are rounded and organic, with frequent teardrop/ball-like terminals and flared, bracketed serif hints that read more as soft protrusions than sharp wedges. Counters are generally compact, apertures are often narrow, and many letters show inward notches that give the silhouettes a cut-in, carved feel. The overall rhythm is wide and bouncy, with noticeable width differences between glyphs and a strong emphasis on curvy outer contours.
This font is best suited to display settings such as headlines, posters, branding marks, packaging, and cover typography where its chunky curves and high-contrast carving can read clearly. It will be most effective at medium-to-large sizes, where the pinched details and tight counters have room to resolve.
The tone is cheerful and theatrical, leaning toward a retro display look with a slightly storybook or circus-poster flavor. Its soft, inflated shapes feel friendly and humorous rather than formal, while the deep notches add a touch of drama and eccentricity.
The design appears intended as an attention-grabbing display serif that blends classic serif cues with playful, inflated forms. Its consistent use of ball-like terminals and carved-in notches suggests a goal of creating a distinctive, vintage-leaning voice for expressive editorial or branding work rather than everyday text.
Uppercase and lowercase share a consistent “swollen with pinches” motif, producing strong silhouette recognition at larger sizes. Numerals follow the same rounded, high-contrast construction, with especially bold, decorative shapes that prioritize character over neutrality.