Script Ekmog 2 is a regular weight, narrow, high contrast, italic, short x-height font.
Keywords: branding, packaging, invitations, headlines, social media, warm, friendly, retro, personal, lively, hand-lettered feel, expressive display, friendly tone, brand voice, brushy, bouncy, rounded, looping, calligraphic.
A flowing, right-leaning script with a brush-pen feel and pronounced thick–thin modulation. Strokes taper into pointed entry and exit terminals, while bowls and joins stay rounded and open for readability. Letterforms are compact with a relatively low midline and tall ascenders/descenders, creating a lively vertical rhythm. Spacing and widths vary naturally across the alphabet, and connections appear fluid in text, with occasional lifted joins that preserve clarity.
This font suits short to medium-length display settings where a human, crafted voice is desired—logos, product packaging, café menus, greeting cards, and social graphics. It can also work for pull quotes and section headers when paired with a restrained sans or serif for body text.
The overall tone is casual and personable, like neat hand-lettering for invitations or boutique branding. Its rhythmic slant and soft curves give it an upbeat, approachable character with a lightly nostalgic, mid-century sign-painting vibe.
The design appears intended to emulate confident brush lettering in a polished, consistent system: expressive contrast and gentle bounce, but controlled enough to stay legible across mixed-case text and numerals.
Uppercase forms are prominent and gesture-driven, with simplified, looped structures that read well at display sizes. Numerals follow the same brush logic, mixing rounded shapes with tapered ends for a cohesive, handwritten feel.