Sans Normal Widez 7 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Fuller Sans DT' by DTP Types; 'Franklin Gothic', 'ITC Franklin', and 'ITC Franklin Gothic LT' by ITC; 'Plymouth Serial' by SoftMaker; 'Franklin Gothic' by URW Type Foundry; 'Ryman Gothic' by W Type Foundry; and 'Franklin Gothic Raw' by Wiescher Design (names referenced only for comparison).
Keywords: posters, packaging, headlines, kids, stickers, playful, chunky, friendly, handmade, comic, approachability, impact, informality, handmade feel, playfulness, rounded, bouncy, blobby, soft-cornered, ink-trap-like.
A heavy, rounded sans with chunky silhouettes and softly squared corners. Strokes are broad and fairly even, with slightly irregular edges that create a handmade, stamped texture rather than a perfectly geometric finish. Counters are compact and often slightly off-round, and joins lean toward softened, bulbous intersections, giving letters a blobby, cushiony feel. The lowercase is simple and sturdy with short extenders, while the numerals match the same thick, rounded construction for consistent color in text.
Best suited to short, high-impact copy such as posters, headlines, product packaging, and playful branding. It also works well for kid-oriented materials, stickers, labels, and social graphics where a friendly, bold voice is needed; for longer passages, generous size and spacing will help maintain clarity.
The overall tone is upbeat and approachable, with a casual, slightly quirky personality. Its soft geometry and subtly rough finish read as friendly and informal, leaning toward comic and craft-like associations rather than corporate minimalism.
The design appears aimed at delivering maximum warmth and visibility through oversized rounded forms and a deliberately imperfect finish. It prioritizes personality and approachability, offering a bold, cartoon-adjacent voice that feels handmade rather than strictly engineered.
In dense settings the tight counters and heavy ink coverage create a strong, dark typographic color, which helps it hold attention at display sizes. The texture-like irregularities become more noticeable the larger it’s set, reinforcing a printed or hand-rendered impression.