Sans Normal Kulid 12 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Dexa Pro' by Artegra (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, advertising, sporty, energetic, confident, modern, assertive, impact, speed, clarity, modernity, oblique, geometric, compact, clean, punchy.
A heavy, slanted sans with compact proportions and smooth, rounded curves. Strokes are uniform and low-contrast, with broad joins and blunt terminals that keep counters open and shapes sturdy at larger sizes. The uppercase has a slightly condensed, forward-leaning stance, while the lowercase mixes rounded bowls with simple, efficient constructions; curves read as circular/elliptical rather than calligraphic. Numerals are robust and straightforward, matching the same solid rhythm and diagonal momentum.
Best suited to headlines, posters, packaging callouts, and brand marks where a strong, forward-leaning voice is desirable. It can also work for short UI labels or signage when emphasis is needed, but its dense, heavy presence is most effective in display-sized settings rather than long-form reading.
The overall tone is fast and forceful, projecting a contemporary, sporty confidence. Its oblique angle and dense color create a sense of motion and urgency, suited to messaging that needs to feel active and direct.
The design appears intended to deliver high-impact, modern communication with a sense of speed and strength. Rounded geometry and sturdy, uniform strokes prioritize clarity and punch over delicacy, aiming for dependable visibility in promotional and identity contexts.
The italic slant is consistent across cases and figures, and the family feel is cohesive between uppercase and lowercase despite differing widths. Spacing appears tuned for strong headline impact, with a tight, compact texture and clear silhouettes.