Print Irmag 7 is a bold, very wide, low contrast, italic, short x-height font.
Keywords: posters, packaging, children’s, social, signage, playful, friendly, casual, hand-drawn, bouncy, approachability, informality, handmade, display impact, playfulness, rounded, chunky, brushy, informal, soft.
A loose, hand-drawn print style with thick, rounded strokes and softly tapered terminals. Letters lean slightly and follow an easy, marker-like rhythm, with open counters and simplified construction that favors smooth curves over sharp corners. Proportions are expansive and relaxed, with generous widths and a baseline feel that gently wavers, reinforcing an organic, written-by-hand texture. Numerals and lowercase share the same chunky, rounded treatment for a cohesive, informal color in text.
Well-suited for posters, packaging, and branding that benefits from an informal, hand-made voice. It works especially well for playful themes—kids’ materials, casual food labels, event promos, and social graphics—where bold, friendly letterforms help grab attention and keep the tone light.
The overall tone is upbeat and approachable, like quick handwritten signage made with a fat marker. It reads as friendly and slightly mischievous rather than formal, lending warmth and personality to headlines and short messages. The lively slant and soft curves contribute to an energetic, conversational feel.
The design appears intended to mimic quick, confident marker lettering in an unconnected print style, emphasizing warmth, immediacy, and legibility at display sizes. Its simplified forms and rounded stroke endings suggest a focus on approachable personality and strong visual impact rather than precision typography.
Distinctive, simplified shapes (notably the rounded bowls and open, flowing curves) prioritize character over strict geometric consistency. The texture remains bold and even across lines, creating strong presence at display sizes while maintaining an intentionally casual, sketch-like finish.