Sans Normal Bober 13 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Marat Sans' by Ludwig Type, 'Adagio Sans' by Machalski, 'Mundo Sans' by Monotype, 'PF Diplomat Sans' by Parachute, 'RyuGothic' by StudioJASO, 'Kukulkan Sans' by Sudtipos, and 'Plusquam Sans' by Typolis (names referenced only for comparison).
Keywords: ui text, web content, signage, branding, editorial, neutral, modern, clean, friendly, functional, versatility, legibility, neutral voice, contemporary utility, grotesque, open apertures, large counters, smooth curves, plain terminals.
This typeface presents as a straightforward sans with smooth, round construction and even, low-contrast strokes. Proportions feel balanced and contemporary, with open apertures and generous counters that keep shapes readable. Terminals are plain and mostly horizontal/vertical, while key joins are clean and minimally expressive; the overall rhythm is steady and consistent across capitals, lowercase, and figures. The lowercase shows a single-storey “g” and a simple, compact “a,” contributing to a streamlined, utilitarian texture in text.
It suits interface copy and web typography where clarity at varying sizes is important, and it can also serve well in signage and wayfinding thanks to its open shapes. For branding, it fits contemporary identities that want a clean, unembellished voice, and it performs reliably in editorial settings for headings and short-to-medium body text.
The overall tone is neutral and modern, with a calm, approachable feel. Its rounded geometry and lack of decorative details make it feel practical and understated rather than formal or expressive.
The design intention appears to be a versatile, general-purpose sans that prioritizes legibility and an even typographic color. Its rounded, uncomplicated forms aim for broad usability across digital and print contexts without drawing attention away from the content.
Figures appear clear and straightforward with uncomplicated curves and stable verticals, supporting quick recognition. The sample text maintains an even color and comfortable spacing, suggesting it is designed to stay unobtrusive in continuous reading while still working for prominent short lines.