Sans Normal Mulev 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'FF Nort' by FontFont, 'Gotham' by Hoefler & Co., 'Calton' by LetterMaker, 'Avenir Next Paneuropean' by Linotype, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, playful, impactful, modern, attention grab, friendly impact, modern display, brand presence, rounded, chunky, compact, smooth, geometric.
A heavy, rounded sans with smooth, inflated curves and largely uniform stroke thickness. Counters are relatively small and apertures tend to be tight, giving the face a dense, punchy silhouette. Terminals are blunt and clean, and the overall construction leans geometric with broad bowls (O, C, G) and sturdy verticals. Lowercase forms stay simple and sturdy, with single-storey a and g and a compact, blocky rhythm across words.
This style is well suited to short, high-impact typography such as headlines, posters, brand marks, packaging callouts, and signage where bold presence is desirable. It can also work for social graphics and promotional banners, especially when spacing is opened up to maintain clarity.
The font conveys a bold, upbeat tone: approachable and friendly but also assertive. Its rounded geometry and compact counters create a playful warmth, while the mass and consistency give it a confident, attention-grabbing presence.
The design appears intended to deliver maximum visual impact with a friendly, geometric tone. By pairing rounded forms with dense, sturdy proportions, it aims to be legible at display sizes while projecting a modern, approachable personality.
In the sample text, the strong color holds together well in headline settings, but the tight internal spaces and compact joins suggest it will look best with generous tracking and leading when set in longer lines. The numerals follow the same chunky, rounded construction for a cohesive typographic voice.