Sans Normal Kemeg 18 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Myriad', 'Myriad Bengali', and 'Myriad Devanagari' by Adobe; 'Avenir Next Paneuropean' and 'Frutiger' by Linotype; and 'Fact' by ParaType (names referenced only for comparison).
Keywords: headlines, branding, posters, sports branding, packaging, sporty, energetic, confident, modern, dynamic, impact, motion, modernity, clarity, brand voice, oblique, geometric, compact, clean, sturdy.
A slanted sans with heavy, uniform strokes and compact, forward-leaning proportions. Curves are smooth and broadly rounded (notably in O/C/G and the bowls of B/P/R), while joins and terminals are clean and largely squared-off, giving the forms a sturdy, engineered feel. Counters are moderate and openings are fairly tight, producing a dense, high-impact texture in lines of text. The lowercase shows straightforward, single-storey forms (a, g) with a round dot on i/j and a simple, slightly hooked descender on y; numerals are similarly robust and rounded, built to hold up at display sizes.
Best suited for headlines, poster typography, brand marks, and short promotional copy where the strong slant and dense strokes can deliver impact. It also works well for sporty or tech-adjacent identities and packaging callouts that need a confident, modern voice.
The overall tone is fast and assertive, with the oblique stance adding motion and urgency. It reads as contemporary and practical rather than delicate, projecting confidence and a mildly athletic, headline-forward character.
Likely designed to provide a forceful, contemporary sans for display-driven communication, combining rounded construction with a forward slant to suggest speed and momentum while staying clean and highly legible in large sizes.
The rhythm is consistent across capitals, lowercase, and figures, with a strong diagonal emphasis and minimal stylistic ornament. Angular letters like K, V, W, X and Z keep crisp diagonals that balance the otherwise rounded construction, helping maintain clarity in punchy, short text.