Serif Normal Afdav 10 is a light, narrow, very high contrast, upright, short x-height font.
Keywords: headlines, magazine, fashion, posters, branding, elegant, editorial, refined, classical, luxury tone, display impact, editorial clarity, classic revival, hairline serifs, didone-like, sharp terminals, crisp, vertical stress.
A delicate display serif with pronounced thick–thin modulation and crisp hairline serifs. The capitals are tall and stately with a largely vertical axis and clean, tapered joins, while round letters show tight, polished curves and fine entry strokes. Lowercase forms keep a compact, low x-height feel with graceful ascenders and descenders, and the overall rhythm is precise and airy, relying on strong contrast rather than heavy weight for presence.
Best suited to headlines, magazine titles, fashion and beauty layouts, and other large-size editorial applications where high contrast and fine serifs can be appreciated. It also works well for refined branding moments such as logotypes, pull quotes, and section openers, especially with generous spacing and high-quality output.
The font conveys a poised, high-end tone associated with luxury editorial typography. Its sharp refinement and clean geometry feel formal and composed, leaning more toward sophisticated headline drama than casual reading comfort.
The design appears intended to deliver a contemporary, editorial take on a classic high-contrast serif, prioritizing elegance and visual impact. Its proportions and hairline detailing suggest it is optimized for display typography where sharpness and sophistication are the primary goals.
Several characters feature calligraphic, razor-thin finishing strokes that add sparkle at larger sizes. Numerals follow the same high-contrast model and appear designed to harmonize with uppercase settings, supporting polished typographic layouts.