Sans Normal Bodam 5 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Baseface' by Attractype; 'Browallia New', 'BrowalliaUPC', 'Cordia New', and 'DokChampa' by Microsoft Corporation; and 'Akhbar', 'Arial', 'Arial Paneuropean', and 'Arial Windows compatible' by Monotype (names referenced only for comparison).
Keywords: ui text, body copy, corporate, signage, editorial, neutral, modern, clean, friendly, legibility, versatility, clarity, everyday use, rounded, open apertures, plain, utilitarian, balanced.
This sans serif has smooth, rounded curves and largely uniform stroke thickness, with calm, even spacing and a straightforward, contemporary construction. Letterforms favor open apertures and simple terminals, keeping counters clear in both uppercase and lowercase. The overall rhythm is steady and legible, with a relatively generous bowl structure and unforced proportions that read cleanly in continuous text.
It suits interface typography, product text, and general-purpose editorial layouts where clarity and consistency are priorities. The clean forms also work well for wayfinding, labels, and corporate communications, scaling comfortably from small text to larger headlines.
The tone is neutral and dependable, leaning modern and approachable rather than expressive or stylized. Its rounded geometry softens the voice slightly, making it feel friendly and accessible while still appropriate for professional, information-first settings.
The design appears intended as a versatile, all-purpose sans serif that prioritizes legibility and a neutral voice. Its rounded construction and open shapes suggest a focus on comfortable reading and broad applicability across print and screen contexts.
Numerals are clear and conventional, with simple shapes that align visually with the lowercase. The sample text shows consistent color and stable word shapes, suggesting a design optimized for clarity across longer passages as well as headings.