Sans Contrasted Lelor 7 is a light, normal width, medium contrast, upright, normal x-height font.
Keywords: branding, editorial, packaging, ui text, headlines, modern, refined, crisp, calm, technical, distinctive sans, refined clarity, contemporary tone, brand voice, monolinear feel, flared terminals, open apertures, sharp joins, geometric.
A clean, sans-based design with subtly flared stroke endings and a measured amount of contrast that reads as gently calligraphic rather than purely monoline. Curves are smooth and open, with generous apertures in letters like C, S, and e, while straight strokes terminate in angled or tapered cuts that create a crisp, engineered rhythm. Proportions lean toward compact, disciplined forms, with circular letters staying fairly round and verticals staying steady; diagonals in V, W, X, and Y are sharp and neatly joined. The numerals follow the same restrained logic, mixing rounded bowls with clean, angular terminals for a consistent texture in text and display.
Well-suited to brand identities and packaging where a clean sans impression benefits from a slightly dressier finish. It also works for editorial headlines and short-form text where clarity and a refined texture are desired, and can function in UI or product typography when a modern, distinctive sans voice is needed without sacrificing legibility.
The overall tone feels contemporary and precise, balancing neutrality with a touch of sophistication from the flared terminals and controlled contrast. It suggests a polished, design-forward voice—quietly distinctive without becoming ornamental or loud.
The design appears intended to deliver a modern sans foundation with added character through tapered, angled terminals and controlled contrast—aiming for a balance of readability, polish, and recognizability across both display and text settings.
In running text, the font maintains an even color and clear letter separation, aided by open counters and uncluttered joins. The flared cuts at stroke ends add recognizable character, especially in capitals and in letters with prominent terminals (E, F, L, T).