Sans Contrasted Wiha 4 is a bold, narrow, very high contrast, italic, normal x-height font.
Keywords: headlines, posters, magazine, branding, packaging, fashion, editorial, dramatic, luxury, modernist, display impact, editorial voice, premium branding, stylized emphasis, slanted, tapered, compressed, crisp, sleek.
A tightly set, slanted display face with sharp, wedge-like stroke endings and pronounced thick–thin modulation. Forms are compact and vertically oriented, with energetic diagonals and tapered terminals that create a crisp, cutting silhouette. Curves are smooth but pulled into narrow ovals, and joins stay clean and controlled, giving the alphabet a streamlined, high-tension rhythm. Numerals and capitals carry an assertive stance, while the lowercase keeps a relatively modest x-height and maintains the same taut, compressed proportions.
This font is best used for headlines, subheads, covers, and short statements where its compact proportions and high-contrast texture can read as intentional style. It fits particularly well in magazine design, fashion and beauty branding, premium packaging, and promotional graphics that benefit from a sleek, editorial voice.
The overall tone is dramatic and fashion-forward, projecting a refined, high-impact look suited to premium contexts. Its steep slant and razorlike terminals add urgency and motion, while the controlled construction keeps it feeling polished rather than expressive or casual.
The design appears intended to deliver a modern, high-impact italic display style with a refined, couture-like edge. Its compressed width, steep slant, and tapered terminals prioritize a striking silhouette and a distinctive typographic texture for branding and editorial applications.
At text sizes the strong modulation and tight internal spaces make the texture lively and attention-grabbing, favoring larger settings over dense paragraphs. The distinctive diagonals in letters like A, K, V, W, X, and the sharply cut terminals contribute heavily to the typeface’s signature personality.