Print Umdir 14 is a regular weight, very narrow, medium contrast, italic, short x-height font.
Keywords: branding, packaging, posters, headlines, quotes, friendly, casual, playful, warm, personal, human warmth, informal voice, quick lettering, soft expressiveness, brushy, rounded, bouncy, loose, organic.
A lively handwritten print with a rightward slant and a brush-pen feel. Strokes show gently modulated thickness with rounded terminals and occasional tapered starts, creating a soft, inked texture rather than sharp calligraphic edges. Letterforms are compact and tall with simplified construction, relying on smooth curves and open counters for readability. Rhythm is energetic and slightly irregular, with subtle variations in stroke join behavior and character widths that keep the line feeling human and spontaneous.
Best suited to short-to-medium display copy where personality matters—brand marks, packaging callouts, social graphics, posters, and quote layouts. It also works well for menu headers and casual editorial headings where a friendly handwritten voice is desired.
The font reads as approachable and upbeat, like quick marker lettering for notes, packaging, or a café menu. Its bouncy rhythm and soft stroke endings give it a cheerful, conversational tone without feeling overly decorative.
The design appears intended to capture the immediacy of hand-drawn brush lettering in an unconnected, legible print style. It balances expressive stroke movement with straightforward shapes to stay readable while still feeling personal and informal.
Uppercase forms lean toward simple, sign-like silhouettes, while lowercase maintains a consistent handwritten logic with minimal flourishes. Numerals are similarly rounded and informal, matching the overall stroke texture and slant so mixed text feels cohesive.