Sans Normal Pires 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Bajazzo' and 'Bajazzo Rounded' by Schriftlabor (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, energetic, playful, modern, chunky, impact, momentum, approachability, display strength, modernity, rounded, oblique, soft corners, compact counters, punchy.
A heavy, oblique sans with broad proportions and rounded, softened corners throughout. Strokes are consistently thick with minimal modulation, producing compact counters and sturdy silhouettes. Curves are built from smooth, near-circular bowls (notably in O/o/0), while diagonals (V/W/X/Y/Z) are wide and emphatic with blunt terminals. The overall rhythm is dense and bold, with large internal shapes kept tight to preserve impact at display sizes.
Best suited for short, attention-grabbing text such as headlines, posters, sports and event branding, packaging callouts, and bold signage. The dense shapes and compact counters favor larger sizes where the font’s rounded geometry and energetic slant can read clearly and feel impactful.
The letterforms convey a high-energy, sporty tone with a friendly, approachable edge. Its slanted stance and chunky construction feel dynamic and promotional, balancing toughness with rounded warmth.
Designed to deliver maximum visual impact with a fast, forward-leaning stance and friendly rounded geometry. The goal appears to be a bold, contemporary display voice that remains approachable while projecting motion and confidence.
The numerals follow the same soft, weighty construction, with a prominent slant and simplified interiors that prioritize punch over delicacy. Round letters read especially cohesive, while the stronger diagonals add a sense of speed and forward motion in lines of text.