Sans Other Ublo 10 is a regular weight, normal width, high contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, book covers, brand marks, whimsical, art nouveau, storybook, playful, ornamental, display impact, vintage charm, ornamental voice, playful branding, expressive titling, flared terminals, calligraphic, curvilinear, decorative counters, soft geometry.
A decorative, high-contrast display sans with upright posture and lively, variable internal shapes. Strokes alternate between hairline-thin joins and heavier verticals, and many terminals broaden into subtle wedge-like flares rather than true serifs. Several glyphs feature distinctive internal cut-ins and teardrop/oval counter details (notably in A, O, Q, a, e), giving the alphabet a patterned, carved quality. Proportions are generally narrow-to-moderate with a rhythmic, slightly irregular spacing feel in text, while curves remain smooth and controlled.
Best suited to headlines, posters, packaging, and cover titling where its decorative counters and high-contrast strokes can read clearly at larger sizes. It can also work for short brand phrases or identity accents when a playful, vintage-inflected voice is desired, but is likely too stylized for long-form body text.
The tone is whimsical and slightly theatrical, with a vintage decorative flavor reminiscent of Art Nouveau and storybook titling. Its ornamental counters and flared endings create a curious, charming voice that feels more illustrative than purely functional, adding personality even in short words.
The design appears intended to provide a distinctive display voice that stays within a sans framework while borrowing calligraphic contrast and ornamental interior detailing. Its consistent flared terminals and recurring counter motifs suggest a deliberate attempt to create a cohesive, characterful alphabet for expressive typographic moments.
The caps show a strong vertical emphasis and distinctive, stylized bowls (B, D, P, R) with crisp hairline transitions. Lowercase includes notable idiosyncrasies such as a curled, looped “a,” a single-storey “g” with a sweeping tail, and a “j” with a pronounced descender curl. Numerals echo the same contrast and soft flaring, with open, elegant curves in 2, 3, 5, and 9.