Serif Normal Umdav 2 is a very light, normal width, high contrast, upright, normal x-height font.
Keywords: headlines, magazines, book covers, branding, invitations, elegant, editorial, refined, airy, classic, elegance, editorial polish, luxury tone, display clarity, hairline serifs, delicate, crisp, calligraphic, sharp terminals.
A delicate, high-contrast serif with very thin hairlines, crisp wedge-like serifs, and smooth, rounded bowls. The capitals feel stately and carefully proportioned, with generous counters and a poised, even rhythm. Lowercase forms are similarly airy, with narrow joins and fine entry/exit strokes, producing an overall light texture and a polished, controlled silhouette.
Well-suited to headlines, pull quotes, and large-size editorial settings where its contrast and fine serifs can shine. It also fits luxury branding, packaging, and invitation work that benefits from a light, elegant serif voice. For extended text, it is likely most effective in comfortable sizes with ample leading and careful reproduction.
The tone is refined and upscale, evoking fashion and literary editorial typography. Its thin strokes and sharp finishing details give it a sophisticated, slightly dramatic presence, while the consistent upright posture keeps it composed and formal.
Likely designed as a contemporary, high-contrast text-and-display serif that prioritizes elegance, clarity of form, and a premium editorial feel. The consistent rhythm and restrained detailing suggest an intention to balance classical proportions with a clean, modern finish.
Numerals and punctuation match the same hairline-to-stem contrast, reading cleanly at display sizes. The thin horizontals and hairline joins suggest it will look best when given enough size, spacing, and high-quality output to preserve the fine details.