Sans Normal Konew 4 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Glober' by Fontfabric, 'Fact' by ParaType, 'PTL Attention' by Primetype, 'Andulka Sans' by Storm Type Foundry, 'Ligurino' by Typodermic, and 'Cabrito Sans' by insigne (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, display ui, sporty, urgent, confident, modern, dynamic, emphasis, speed, modern branding, impact, slanted, rounded, clean, compact, high-impact.
This typeface is a heavy, slanted sans with rounded, slightly condensed forms and smooth, continuous curves. Strokes are largely uniform in thickness, with softened terminals and minimal modulation, giving it a clean, contemporary texture. The italic angle is pronounced and consistent, producing a forward-leaning rhythm in both caps and lowercase. Counters are fairly open for the weight, and curves (C, G, O, Q, S) are broad and even, while diagonals (A, K, V, W, X, Y) read sharp and energetic. Figures are sturdy and simplified, matching the letterforms in weight and slant for a cohesive overall color.
It performs best in short, high-impact settings such as headlines, posters, sports and fitness branding, promotional graphics, and punchy UI banners. The strong slant and dense weight make it especially effective for motion-oriented messaging and emphasized calls to action, while extended body text may benefit from generous leading and careful tracking.
The overall tone is energetic and assertive, with a fast, sporty feel driven by the strong slant and compact, muscular shapes. It projects confidence and immediacy, reading as contemporary and action-oriented rather than formal or delicate.
The design appears intended to deliver a streamlined, modern sans voice with strong emphasis and forward momentum. Its consistent slant, rounded geometry, and sturdy figures suggest a focus on quick recognition and bold presence in contemporary branding and display typography.
Uppercase forms feel blocky and stable, while lowercase letters keep a compact silhouette with clear differentiation at a glance. The bold weight and italic posture create a dense typographic color, so spacing and line breaks will play an important role in maintaining clarity in longer passages.